What Emerging Technologies Can Improve Business Goals?
In the ever-evolving landscape of business technology, we've gathered insights from CEOs and Managing Directors to shed light on the latest tech recommendations. From integrating facial-recognition for a personalized retail experience to utilizing RAG for data-driven insights, here are four emerging technologies that can boost business goals.
- Integrate Facial-Recognition for Personalized Retail
- Switch to WireGuard for Faster VPN
- Adopt AI Avatars for Efficient Content Creation
- Use RAG for Data-Driven Insights
Integrate Facial-Recognition for Personalized Retail
For a retail chain, we recommended using facial-recognition software integrated into their digital signage. This technology enabled the screens to tailor content based on the age, gender, and even mood of the customer, creating highly personalized shopping experiences in real time. It's a tool that dramatically changed how they interacted with in-store customers by offering promotions or product suggestions dynamically. This was a game-changer for them as it elevated the concept of customer engagement to a new level of personalization.
The retail chain was aiming to enhance in-store engagement and boost sales through personalized experiences, and facial-recognition technology was the perfect solution. It aligned with their goal to treat every customer as a unique individual and give them an experience that felt tailored to them. By delivering real-time, relevant content, the screens helped increase customer engagement and sales, all while making shoppers feel seen and understood. This approach significantly increased customer dwell time and conversions.
Switch to WireGuard for Faster VPN
Today, many companies still use a VPN based on OpenVPN, which was initially released in 2001. Older technologies are prevalent everywhere in organizations, but newer, promising technologies have been released and are worth considering. A few years ago, a new technology was adopted in the Linux kernel: WireGuard, a much faster and more modern VPN solution. However, technology alone is not something companies can quickly adopt. VPN software vendors who implement this in their products still need to integrate it so it can be installed on clients and servers within enterprises.
The businesses we have recommended switching to WireGuard have seen a tremendous improvement in the speed of their VPN. Employees would lose time connecting to their VPN every day because their underlying VPN technology was using slower, older tech. With newer technologies, the benefits to both employees and employers are clear. Employees enjoy a faster, more modern VPN, and employers can see a reduction in infrastructure costs because of the efficiencies in newer tech.
Adopt AI Avatars for Efficient Content Creation
We have already recommended and helped to integrate AI Avatars into multiple companies. This is top-notch AI technology that helps to avoid spending tons of time and money on video production, recording humans many times, and correcting their speech. AI Avatars help to create video learning, onboarding, and marketing materials for different types of businesses: education, healthcare, construction, HR, legal, logistics, and many others.
The core of AI avatars typically consists of a combination of deep learning models, particularly generative AI, NLP, and computer vision technologies. They use neural networks that can synthesize human-like behaviors, speech, and facial expressions, enabling them to interact conversationally, interpret user inputs, and deliver personalized, realistic experiences.
Overall, this AI technology can benefit many types of businesses and provide ROIs very quickly.
Use RAG for Data-Driven Insights
One emerging technology I recommended to a business was Retrieval-Augmented Generation (RAG). The company needed a way to quickly access and generate insights from their vast data resources. By implementing RAG, we were able to integrate AI with their internal data sources, allowing them to pull relevant information and generate accurate, context-driven responses in real-time. This aligned perfectly with their goal of improving decision-making and streamlining workflows, leading to faster, more informed business strategies while reducing the time spent on manual research.
